Senior Interactive Producer
Online Media | Greater Los Angeles Area, US
Interactive Producer with over 11 years experience creatively directing and managing projects across multiple platforms, with a focus on web and digital media landscapes.
As a producer/director I assume the various roles required to oversee all aspects of production, from strategy and planning to technical and creative design. I have participated in the successful completion and launch of websites, mobile apps, e-commerce, social media and marketing campaigns.
I've been immersed in digital media for over a decade, with roots in design and creative direction. My prime talent is making projects come to life, but I still bring hands-on creative talent to the table whenever needed on a project. I have achieved expert knowledge of Adobe Photoshop and Illustrator, and advanced working knowledge of software expanding across all web technologies.
My profession requires working knowledge of all digital disciplines and a constant evolution to be ahead of the curve. My top goal is to gain a competitive advantage by embracing industry trends and involving the newest technologies in my work.
My philosophy: Design without strategy is just art. Art is beautiful, but marketing is magic.
Specialties: digital production, web production, digital media, interactive media, social media, strategy consulting, web development, web design, internet marketing, branding and identity
2007 - Present
Sr. Interactive Producer / Onvi Media
Senior-level producer responsible for managing production of large, complex, web, mobile and e-commerce projects and related duties, including:
• Managing digital projects through the full workflow process, from R&D to product launch
• Managing all aspects of production schedules and delivering milestones
• Hiring and managing of internal staff and external teams
• Arranging and leading meetings, conferences, and work sessions with internal teams, clients and vendors
• Managing vendor solicitation, evaluation, selection, and contract negotiation
• Keeping current with industry trends and factoring into each project
• Preparing assessments, analyses, and progress reports
• Collaborating with key stakeholders and maintaining good client communication
• Monitoring and improving upon methods and standards for internal processes
Jan
2011 -
Jan
2012
Interactive Producer / Hyype.com
Hyype is an Onvi Media product, created to specifically target social media marketing for small businesses. I produced and managed the core project from concept to launch, overseeing creative and technical strategy. The project consisted of a website, digital strategy and the primary product: proprietary cloud-based software for internal management and client collaboration.
2003 -
2007
Digital Project Director / Onvi Media
Managed and led creative output and technical solutions for large digital projects through every phase.
• Wrote project scopes and creative briefs
• Coordinated development and delivery of all project deliverables
• Worked on both B2B and consumer-facing websites in various vertical markets
• Managed remote technical and creative teams
• Conducted team status meetings
• Managed the QA Process
• Implemented new processes and design of research and reporting, including: competitive analysis; website
assessment; content inventory and audit; metrics and analytics
• Hands-on design and artwork production: wire framing, interface design, graphics, and illustration
2000 -
2003
Web Project Manager / Web Designer / Onvi Media
Designed and developed Websites, created Web strategies, and grew responsibilities with changing technologies and industry demands.
• Performed conceptual development and establishment of visual design
• Designed user interfaces for intranet and Internet Websites (UI/GUI design)
• Created graphic design as lead digital artist and illustrator
• Prepared designs for Flash animation
• Hand coded HTML and created template-based websites with Macromedia’s Dreamweaver
• Gained certification by 3rd party assessment testing for high aptitude in web development and design skills
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Websites:
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Honors:
American Web Design Award, 2011 -GDUSA Magazine
American Web Design Award, 2010 -GDUSA Magazine
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Interests:
new technology, mobile apps, photoshop, social media, yoga, hiking, wakeboarding